Last Updated: September 1, 2015
How do we collect and use information?
Our primary goals in collecting information are to provide and improve our Services, to administer your use of the Services (including your Account, if you are an Account holder), and to enable you to enjoy and easily navigate our Services.
When you create an Account we'll collect certain information that can be used to identify you, such as your name, email address, and credit card information ("Personally Identifiable Information" or "PII"). We may also collect certain information that is not PII because it cannot be used by itself to identify you. If you choose to create an Account through one of your SNS Accounts, you may have to provide us with your username (or userID) so that your identity can be authenticated by the SNS Account. When the authentication is complete, we’ll be able to link your Account with the SNS Account and access certain PII, such as your name and email address, and other PII that your privacy settings on the SNS Account permit us to access. We don’t receive or store passwords for any of your SNS Accounts.
Information Collected Using Cookies.
Technologies such as: cookies, beacons, tags and scripts are used by Brighstorm and analytics or ad partners(e.g. AdRoll, Facebook). These technologies are used in analyzing trends, administering the site, tracking users’ movements around the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.
Information Related to Use of the Services.
Our servers automatically record certain information about how a person uses our Services (we refer to this information as "Log Data"), including both Account holders and non-Account holders (either, a "User"). Log Data may include information such as a User's Internet Protocol (IP) address, browser type, operating system, the web page that a User was visiting before accessing our Services, the pages or features of our Services to which a User browsed and the time spent on those pages or features, search terms, the links on our Services that a User clicked on and other statistics. We use this information to administer the Services and we analyze (and may engage third parties to analyze) this information to improve and enhance the Services by expanding their features and functionality and tailoring them to our Users' needs and preferences. We may use a person's IP address to generate aggregate, non-identifying information about how our Services are used.
We may combine this automatically collected log information with other information we collect about you. We do this [to improve services we offer you, to improve marketing, analytics, or site functionality.]
We use Local Storage Objects (LSOs) such as HTML5 to store [content information and preferences.] Third parties with whom we partner to provide certain features on our site or to display advertising based upon your Web browsing activity use LSOs such as HTML 5 and Flash to collect and store information. To learn how to manage privacy and storage settings for Flash cookies click here:
We partner with a third party to either display advertising on our Web site or to manage our advertising on other sites. Our third party partner may use technologies such as cookies to gather information about your activities on this site and other sites in order to provide you advertising based upon your browsing activities and interests.
In some cases we collect and store information about where you are located, such as by converting your IP address into a rough geolocation, such as the city where you are located when you access the Services. We may use location information to improve and personalize our Services for you.
What Information Do We Share With Third Parties?
We will not share any PII that we have collected from you except as described below:
Information Shared with Our Services Providers.
We may engage third party service providers to work with us to administer and provide the Services, such as our payment processor facilitating transactions for your membership. These third-party services providers have access to your PII only for the purpose of performing services on our behalf.
Information Shared with Third Parties.
We may share aggregated information and non-identifying information with third parties for industry analysis, demographic profiling and other similar purposes.
Information Disclosed in Connection with Business Transactions.
Information that we collect from our users, including PII, is considered to be a business asset. As a result, if we go out of business or enter bankruptcy or if we are acquired as a result of a transaction such as a merger, acquisition or asset sale, your PII may be disclosed or transferred to the third-party acquirer in connection with the transaction, you will be notified via email and/or a prominent notice on our Web site of any change in ownership or uses of your personal information, as well as any choices you may have regarding your personal information.
Information Disclosed for Our Protection and the Protection of Others.
It is our policy to protect you from having your privacy violated through abuse of the legal systems, whether by individuals, entities or government, and to contest claims that we believe to be invalid under applicable law. However, it is also our policy to cooperate with government and law enforcement officials and private parties. Accordingly, we reserve the right to disclose any information about you to government or law enforcement officials or private parties as we, in our sole discretion, believe necessary: (i) to satisfy or comply with any applicable law, regulation or legal process or to respond to lawful requests, including subpoenas, warrants or court orders; (ii) to protect our property, rights and safety and the rights, property and safety of third parties or the public in general; and (iv) to prevent or stop activity we consider to be illegal or unethical.
The Security of Your Information
We take reasonable measures to protect the information that we collect from or about you (including your PII) from unauthorized access, use or disclosure. When you enter sensitive information (such as a credit card number) on our registration or order forms via the site, we encrypt that information using secure socket layer technology (SSL). Please be aware, however, that no method of transmitting information over the Internet or storing information is completely secure. Accordingly, we cannot guarantee the absolute security of any information.
Links to Other Sites
Social Media Widgets
We display personal testimonials of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at firstname.lastname@example.org.
Modifying Your Information
You can access and modify, or delete the PII associated with your Account by viewing your account page at http://www.brightstorm.com/account and making changes to your Account information. Some information about your Account or membership may remain in archived/backup copies for our records or as otherwise required by law.
We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, you may choose to stop receiving our newsletter or marketing emails by following the unsubscribe instructions included in these emails, accessing the email preferences in your account settings page or you can contact us at email@example.com.
Our Site allows users to create an account and login to the Service using their Facebook account
credentials through Facebook Connect. Creating an account for the first time through Facebook
Connect will prompt users to merge their Brightstorm and Facebook accounts. By using Facebook
Connect, you are allowing Brightstorm to access your Facebook account information and you are
If you are not currently registered as a Brightstorm user and you click on "Sign in Using Facebook," you will first be asked to enter your Facebook credentials and then be given the option to register and join Brightstorm. We allow users to automatically post recent activity back to Facebook, and give them the option to disable Facebook Connect at any time by logging into "My Profile" and clicking on "My Facebook Profile." Further, you can edit your privacy settings for the reviews that appear on Facebook or disconnect this service by visiting the "Facebook Application Settings" page.
Our Policy Toward Children
Our Services are not directed to children under 13 and we do not knowingly collect PII from children under 13. If we learn that we have collected PII of a child under 13 we will take steps to delete such information from our files as soon as possible.